The subscription pricing model is trending in the travel industry.
Though it might be a familiar payment option for your favorite streaming platform or at-home meal kit, it’s taking new shapes in tourism.
Alaska Airlines recently launched a subscription service for West Coast flyers, offering 1-cent flights (on top of a monthly fee) for flights between California, Nevada and Arizona.
And for $2,500 a month, holders of the Inspirato Pass can book luxury travel accommodations at premium vacation rentals and high-end hotels.
Though these membership services usually don’t make sense for the average traveler, they could be a good fit for a niche market.