Let’s be honest. Cereal isn’t hard to make. You could probably pour, consume and clean up a bowl of cereal in the amount of time it takes to read this article.
But for “kids these days,” it’s apparently too much work.
According to a recent story by the New York Times, the breakfast cereal industry has slumped over the past few decades, in part because millennials aren’t buying in.
One of the biggest reasons: Inconvenience. According to a 2015 report from Mintel, 40 percent of millennials surveyed said they considered cereal inconvenient because they had to clean up after eating it.
Maybe those dang millennials were too busy “doing selfies” or “texting on their smart telephones” too clean their dishes.
Inconvenience wasn’t the only reason cited by the Times for the declining cereal market. Many young people are seeking breakfast on the go — if they’re eating breakfast at all. And for those who are still eating at home, healthy and natural options like granola, yogurt or smoothies are becoming much more attractive than sugary processed cereals.
So are millennials really that lazy? Or, are they just busy bees looking to eat healthier? You should have your answer in about 20 years.
Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.
