BOYNTON BEACH, Fla. — Macy's at Boynton Beach Mall is closing after the major department store announced that multiple locations are underperforming when it comes to sales.
The store announced the closure at the Boynton Beach location on its website, advising customers to shop at the Macy's located in Town Center at Boca Raton. The store will close on March 23.
Some people who shop at the Boynton Beach location said it's lacking but convenient.
"It's dead. There's not much going on, it's kind of sad," Gayle Gisele said. "It's less of a hassle than going to Boca or up to Wellington.
However, shoppers like Vanessa Moses favor the in-store experience.
"I don't do online," Moses said. "I like to try my clothes on and see what I'm getting."
Macy's said Thursday that the Boynton Beach location is one of 66 stores that will close this year as part of its "Bold New Chapter" plan, including closing about 150 "underproductive" stores that was announced last year over a three-year period.
The following Macy's locations are expected to close in Florida this year:
- Boynton Beach Mall
- Fort Lauderdale Furniture
- Pembroke Furniture
- South Dade Furniture
- West Shore Plaza
- Altamonte Furniture
- Southgate
WPTV reporter Ethan Stein spoke with Dr. Donna Smith who studies retail management and teaches at Toronto Metropolitan University, who said big box retailers are lacking in customer experience.
“They're these big mammoth stores, and they're not unique,” Smith said. “Customers walk in, there's no service, there's no unique merchandise. Well, why open at all?
Boca Raton Furniture closed last year and relocated to a full-line location nearby. Property records show Macy's sold the building in January 2024 to a church for $23.5 million.
For a complete list of Macy's locations closing nationwide, click here.
Meanwhile, Boynton Beach Mall has struggled in the past to get shoppers in its doors.
In previous years, we reported hotel and housing was being considered at Boynton Beach Mall. However, it is not clear what plans, if any, are being made for the shopping center.
