Brightline has announced that it has formed a strategic partnership and trademark licensing agreement with the Virgin Group.
It says the agreement will establish a new brand and will rename itself Virgin Trains USA this month.
Virgin will make a minority investment in Brightline, which will still be managed and operated by Brightline’s executive team as well as affiliates of Fortress Investment Group, the rail service said.
“Virgin has built a respected and trusted brand in travel and hospitality. With our shared focus on customer experience, powered by a culture of innovation and disruption, we are well positioned to build on our success," Brightline Chairman Wes Edens said in a statement.
Brightline is operating in Palm Beach, Broward and Miami-Dade counties and has been considering a stop on the Treasure Coast.
It also has plans to expand into Orlando and Tampa.
