WEST PALM BEACH, Fla. — Local tourism and hospitality leaders came together Friday, dressed in red, to celebrate the industry's contributions to the local economy and emphasize the collaborative spirit of the tourism community.
It's called Travel Rally Day, a national holiday dedicated to celebrating the tourism industry and the significant contributions it makes to destinations. In Palm Beach County, the festivities highlighted how vital the local tourism sector is to the economy and future growth.
Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, announced Friday a record-breaking first quarter tourism.
DTPB President & CEO Milton Segarra reported the highest-ever tourism numbers for The Palm Beaches during the first three months of 2025.
The organization said visitation during this period was a record-breaking three million visitors, exceeding last year's figures by 8.8%. Also, visitor spending grew to a record-breaking $2.44 billion, a growth of 8% compared to the same period last year.
According to The Palm Beaches, local travel and hospitality sector supports around 90,000 jobs in Palm Beach County, contributing an impressive $10.5 billion to the region’s economic impact last year. This event is part of the U.S. Travel Association’s National Travel & Tourism Week.
"Travel Rally Day allows us to highlight the vital role tourism plays in our local economy and to celebrate the attractions, hotels, and individuals who have been instrumental in drawing visitors and creating unforgettable experiences in our region," Segarra said in a statement. "With the support of our outstanding partners, The Palm Beaches saw an unprecedented 3 million visitors and $2.44 billion visitor spending in the first quarter of 2025. As tourism remains a cornerstone of The Palm Beaches' economy, this success reflects our community's commitment to enhancing and promoting our brand on a global scale."
The event not only celebrates tourism statistics, but it also recognizes outstanding achievements within the local tourism community.
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