PORT ST. LUCIE, Fla. — A billboard paying tribute to legendary former Florida State football coach Bobby Bowden was on display Thursday morning in Port St. Lucie.
The electronic billboard could be seen at the corner of U.S. Highway 1 and Southeast Lennard Road, across from the Walmart.
It reads: "Bowden 29-21," signifying his year of birth and death.
The sign acknowledges the late Florida State coach, who died Sunday at the age of 91.
Bowden's son announced last month that his father had been diagnosed with pancreatic cancer, days after Bowden told the Tallahassee Democrat that he had a terminal condition.
The billboard is one of 125 throughout Florida in markets where Clear Channel has a presence.
Joe Garner, Clear Channel Outdoor senior vice president of real estate and public affairs, told WPTV.com that the billboard displays started Wednesday morning and will run through Saturday evening.
Garner said the Bowden billboard campaign is something that the company has historically done after the deaths of other prominent figures. Clear Channel did something similar after Burt Reynolds died in 2018.
These Bowden billboards are also on display in South Florida, Jacksonville, Tampa, Orlando and Brevard County.
The College Football Hall of Fame coach led the Seminoles from 1976-2009, winning 12 Atlantic Coast Conference championships and two national titles during his 34 seasons at FSU. He finished second on major college football's all-time wins list with 377 victories.
Bowden will lie in honor at the old Florida Capitol building in Tallahassee from 10 a.m. until 1 p.m. His body will then lie in repose from 2 p.m. until 7 p.m. at the Coyle E. Moore Athletics Center on the grounds of Doak S. Campbell Stadium at Bobby Bowden Field.
A public funeral service will be held at 11 a.m. Saturday at the Donald L. Tucker Civic Center.
